Getting Personal About Brand
I love it when a client says things like “I want a business card that looks different from anyone else in the market”.
This request wasn’t surprising, coming from Bobbi, because she’s one of those people whose personal brand is for real. Talk with her for four seconds and you know she’s as authentically lovely inside as out.
Bobbi not only needed business cards, she needed to brand her business in a way that set her apart from all the other real estate agents in her area. We aimed for natural elegance all the way, to channel Bobbi’s personal style. Along with the wordmark and slogan, I helped to edit her personal story for use online. Next we’re going to design an introductory package for client presentations. Can’t wait!