About to Launch!

The Sackville Memorial Hospital Foundation is about to launch their 2017 fundraising campaign. This year, the the focus is mainly on purchasing a portable x-ray device that allows surgeons to get a better look at what they‘re doing, in real time, during surgery! (Picture an x-ray video of your surgery.)

It was fun coming up with a name for the campaign, as we always use a play on words to reflect the big purchase. The goal is to build on a successful campaign brand that is the right blend of friendly and technical, so that everyone – surgeons, fundraisers, staff, and community members – can understand and rally behind it. (See previous campaign identities here.)

Best wishes to the SMH! They always meet or exceed they’re goal, thanks to the generous donors in this southeastern New Brunswick town.